For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know
To Provide Additional Info about Your Brand
The ‘About’ section below your cover photo should be enough to explain what your brand is about. However, some people think that fans are not inclined to click ‘About’ for more info while for some places pages, this section is occupied by address, operating hours etc, which is why a FAQ app may come in handy:
A clickable banner or a written header with descriptions – to me, that’s great for brand visibility. If your visitors are not getting enough help, there’s a contact form they can use to reach you.
Or, you may consider FAQ page app for a much simpler layout.
For local businesses who added a valid address to your Page (or Places), there should be a Bing map tab showing like below:
Let’s say if you wish to save the ‘About’ spot for other info, you can have a different tab for the map and address using Google map. This app allows you to include other relevant information about your premise as shown below. You can toggle between the preview mode and settings as you work on perfecting your tab:
Note: Removing the valid address from your Page may cause your page to no longer categorized as ‘Places’, thus, no check-in option is available.
For Further Enquiry about Your Brand
The easiest and non-techie way to allow fans feedback is to allow Messaging option on your Facebook Page. To do so, look for ‘Admin Panel’ -> Manage -> Edit Page -> Manage Permissions -> tick to show ‘Message’ button on your Page.
But, there are several reasons why a page owner prefers a contact form over Messaging:
- To obtain customer details via required fields
- To better manage users enquiries with a selected email address (non-facebook-login)
- To have a proper email branding before responding to enquiries
- Unable to export messages from Facebook inbox
- To prevent messages been sent to ‘Other’ folder or marked as spam
Therefore, unless you are using your own email marketing software such asMailChimp or Aweber, you may consider:
#3 Contact Forms
This app allows branding with a company banner and message text, including a success message after the user had submitted the form.
What I love about this form is the WYSIWYG (What You See Is What You Get) configuration interface. It allows more visual branding from adding a company logo to social accounts. Only premium users get to customize success message or automated response.
This app has a richer interface along with facebook comments. You can customize your banner content using HTML, CSS and map iframe embed code (Bing or Google Map).
JotForm provides richer customization options comparing to the above forms: form size, layout, background colors. In order to use it you must install an iframe appto your page. For free account holders, you can have unlimited forms (limited to 100 submissions per month) and 100MB size of storage.
To Have In Depth Discussions Off the Timeline
While we all enjoy more engagement on the Timeline (page wall), some page admins prefer to manage lengthy discussions in a forum instead. If you’re one of them, try:
A replacement for the old facebook discussion board. What I love about this app is that you can import all discussions to another Page in case you need a big page transition. You can also set moderators (not necessarily a page admin) to monitor your discussion board. One thing it lacks is the notification alert so you need to check back for new updates from time to time.
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